1. Research #
Understand and engage with prospective customers as they start their decision-making journey, across digital and social channels.
2. Selection #
Get a clear view of customers’ preferences and interests when they respond to digital campaigns on your website or contact call centres.
3. Booking #
Through whichever booking channel the customer chooses, harness the data and join it with other gathered profile data for a single view.
4. Pre Experience #
Build a personalised pre-stay experience using the data profile gathered to automate communications that excite and inform guests before they arrive.
5. In-stay Experience #
Make the perfect first impression at check-in and throughout a guest's stay, through personalisation and provision of relevant information and easy ways for guests to raise any issues.
6. Post Experience #
Send post-stay feedback survey requests via emails, proactively follow-up on any issues and use the wealth of data insights gathered to engage guests and build long-term loyalty.