Oracle Marketing Cloud

Create B2B and B2C campaigns that reach your audience across platforms. Oracle’s marketing engine automates tasks and adapts the experience based on real-time triggers and preferences. Eloqua and Responsys leverages AI to engage audiences with the right product, content and reminders; pushing them to the next stage of the sales process. Define segment lists by capturing data from multiple sources to deliver interests and behaviour-based campaigns. Sophisticated lead scoring identifies quality leads across campaigns and integrated sales tools push the hottest leads to sales reps.

Gather and evaluate behavioural data intelligence, in real-time, to deliver tailored experiences across Oracle applications. Oracle Infinity uses AI, machine learning and heatmaps to monitor current and past customer trends to predict the probability of future customer conversion. Observe sessions in real-time and configure cross-channel content, recommendations and offers into every digital experience.

Test your tactics before deploying thanks to integration with Maxymiser’s A/B and multivariate testing. Teams (technical and non-technical) can take advantage of prebuilt opportunities to drive impactful marketing campaigns.

Unity Customer Data Platform (CDP) brings together CRM, back-office and 3^rd party data to build up-to-date 360-degree customer profiles. This powerful platform consolidates indicators and attributes data to build configurable AI enterprise models that help you gain deep insights. By understanding purchase intent and churn likelihood with the behavioural score, marketers can smartly personalise their messaging.

Machine learning accurately classifies customers into various categories from most valuable to bargain hunters. This level of intelligence helps teams identify opportunities and optimise all touchpoints for their desired outcomes.